ETC representative organization 3LR Lighting has added broadcast, film and TV; lighting and control to its portfolio for the UK and Ireland.

Jeremy Roberts, Regional Sales Manager for the UK and Sub-Saharan Africa comments: “It is great to have 3LR supporting the broadcast sector for ETC and especially well-timed as we have recently released our innovative new studio line of fixtures – fos/4. The new Fresnel and Panel lights are designed specifically for the broadcast market with their unique 8 color LED mix and intense brightness.”

The addition of broadcast lighting and control goes alongside 3LR’s work in the growth of ETC’s architectural product lines. 3LR acts as an additional resource to ETC’s dealer network, bringing its expertise in the field to progress the company’s studio and architectural products in the market.

As part of this extension into a bigger market, 3LR Lighting has announced the appointment of two new industry figures to its team: Barry Grubb and Sean O’Callaghan.

Barry Grubb joins 3LR as Business Development Manager for Broadcast, Television and Film Lighting. In a 25-year career, Barry has worked with some of the biggest names in the imaging industry both in the UK and overseas, and has forged lasting relationships with stakeholders at all levels. He has contributed to a host of large productions and delivered a wide range of theatre and broadcast solutions with leading brands.

Sean O’Callaghan takes up the post of Business Development Manager for Architectural Lighting. Sean’s career has seen him occupy a variety of sales and marketing roles for several global lighting manufacturers, during which time he has acquired a thorough grasp of the architectural lighting market. Sean’s background in street, amenity and area lighting, naturally steered him into architectural, commercial, decorative and bespoke projects on every scale.

3LR Managing Director Matthew Lloyd adds: “We’re very pleased to be adding ETC’s broadcast lighting and control products to our portfolio and welcoming Barry and Sean to the team. With their combined industry expertise and our team’s experience in the sector, we look forward to building further customer relations and enhancing ETC’s market presence.”