This month brings a milestone occasion, as White Light turns 50. Throughout our many years of history, innovation has remained at the heart of all we do. This drives our commitment to our customers, to utilise creativity while pushing the boundaries of technological potential, to help them overcome the challenges they face.

As we enter the WL 5.0 era, that dedication to innovation has led to the launch of our wider XR SmartStage product portfolio.  What first began in 2017 as a scientific experiment of sorts, to create an immersive production environment without using green screen, has now diversified into a world-first offering. Building on the multi-award-winning solution we first pioneered, the new expanded range offers the world’s first turnkey XR product suite for creating immersive presentation, performance and teaching environments.

Andy Hook, WL’s Technical Solutions Director comments: “The past four years have taken us and our clients on a fascinating voyage of discovery and development. We are proud to have been the first company in the world to deploy XR solutions to revolutionise the broadcast, higher education and corporate communications markets. Along the way, learnings from intense phases of R&D and collaboration have accelerated the specialist development of this technology, enabling us to help organisations change the game within their sectors. We would like to thank every one of our customers for placing their trust and faith in us to take them on this journey.”

Pre-pandemic, we were already adapting XR technology for a range of different markets and applications and as a result, SmartStage was heralded as one of IBC’s top tech moments of 2019. However, the events of the past 18 months have rapidly accelerated the adoption of virtual collaboration, enabled by technology, on a far broader scale.

In the current climate, where communication has shifted into a more virtual world, the demand for this will be ever-increasing, as other factors such as corporate social responsibility and sustainability become a major priority once again. To meet these changing needs in a new hybrid world, we have created a dedicated portfolio of turnkey solutions. Introducing the SmartStage range of products:

• SmartStage-Pro: our flagship XR stage, for simple yet flexible installation within large foyers, auditoriums, or studios. This platform is ideal for delivering multi-person, large-scale streamed events, seminars and presentations.
• SmartStage-Immerse: designed for simple yet flexible installation in a larger meeting space, classroom, or studio environment.
• SmartStage-Connect: offers the wide-ranging benefits of extended reality, at a cost and space-effective entry level.
• SmartStage-Hybrid: brings the full power of our SmartStage technology to a hybrid presentation environment, elevating the immersive experience for the “next normal”.
• SmartStage-Surface: the ultimate high-spec, single-wall presentation solution, designed to offer maximum flexibility for easy installation within compact spaces and rooms of any shape or size.

A crucial element of the product offering is the extensive level of service and support available.  From onboarding and the provision of ongoing remote support, to complex programming and content creation, our expert team is supporting customers every step of the way on their XR journey.

Sarah Cox WL’s Head of Sales, Innovation adds: “The SmartStage product portfolio is a gateway to ground-breaking, immersive presentation technology and the first turnkey product suite of this nature in the world. It is designed to meet the changing needs of businesses looking to re-connect with their audiences in our new hybrid world. Learnings from four years of working with a global and diverse client portfolio, has helped us to create the unique feature sets and right solutions to elevate the adoption of XR and ensure the future of immersive technologies are accessible and effortless for all to embrace.”  

Whilst we can only imagine what the next 50 years holds in store for White Light, the launch of the full SmartStage product portfolio marks just the beginning of this exciting new era. Watch this space for the upcoming addition of further products. And one thing is for certain, across all the different marketplaces we operate in, it will be innovation driving us ever forward.

Head to our dedicated new website to discover more about all things SmartStage

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