Philips Entertainment Lighting (PEL) has appointed DWR Distribution as exclusive distributor in South Africa for its brands Selecon and Strand. DWR Distribution is already the exclusive distributor in the region for Vari-lite. Michael Goldberg, sales director for Philips Entertainment Lighting Europe, says: “Now that the brands of Selecon Strand and Vari-lite are all under the Philips Entertainment Lighting umbrella it’s a logical step to offer DWR Distribution exclusive distribution for all the Philips Entertainment Lighting Brands. DWR has very successfully distributed Vari-lite products for the last year. The company’s reputation in the South African market place is exemplary and it’s renowned for its excellent service and product support. These are all excellent reasons for moving exclusive distribution to DWR.”

Since DWR Distribution set up four years ago the company has seen continuous growth and quickly established itself as a crucial cog in the South African Entertainment industry machine. 2010 has seen DWR host the first ever Vari-lite training sessions in South Africa and supply South African Hire Company, Gearhouse, with 120 Vari-lite fixtures for use on the 2010 World Cup.

More recently DWR won the tender to supply and install the dimming systems for the Opera, Drama and Loft venues within the Durban Playhouse Theatre, specifying Philips Strand E C 21 High Density Dimming. DWR Managing Director Duncan Riley says: “We are delighted to have been appointed exclusive distributor for the full range of Philips Entertainment Lighting brands. The South African market is a very active and growing arena. The opportunity to bring Philips ever-expanding range of innovative new lighting products to our territories will play a crucial role in DWR Distribution’s growth strategy and our client’s continued success.”