Technical Innovation for Winners, not Gamblers
Against Las Vegas’ glittering backdrop, Ayrton’s display of technical innovation on the booth of its exclusive US distributor, Morpheus Lights, shone as brightlyat LDI 2014 as in any casino or show on the Strip.

Ayrton exhibited a plethora of new products from Ayrton’s new Radical™ and NandoBeam™ series, videos of which were already causing excitement on social media (see www.ayrton.eu/tube). Many of these were presented for the first time to the American market, exciting visitors who were treated to spectacular lighting displays which caught the eye and fired the imagination.

Ayrton’sRadical™ Series, consists of WildBeam™-R, MagicPanel™-R, MagicBlade™-R, MagicRing™R9 and IntelliPix™-R, with MagicRing™R1 being the latest addition to the Series.

The Radical Series, which takes its name and inspiration from the world of high-performance vehicles, exhibits a honed and streamlined appearance, a very narrow and intense beam, state-of-the-art thermal management and an incredible output, maximising the potential of each product to deliver the best performance possible. Exceptional Ayrton qualities are augmented by large 67mm collimated optics,continuous pan and tilt movement and a fast 32-bit circuit board.

The NandoBeam™Series is a range of powerful, ultra-fast moving head LED fixtures in a compact housing. An advanced and highly efficient proprietary optical system coupled with state-of-the-art 15 Watt RGBW LED gives a beam spread of 8° to 40° with a colour selection made in collaboration with lighting designers to meet the entertainment industry needs. The range comprises NandoBeam™-S3, NandoBeam™-S6, and the NandoBeam™-S9 which was launched at PLASA 2014.

Throughout the exhibition, each Radical series product benefiteddaily from an individual demonstration involving several units in action. This showed the amazing results achievable with a bank of fixtures and the ingenuity of a lighting designer. “Exceptional programming showed the fun lighting designers haveexploring the new design possibilities thatAyrton’s innovative products encourage,” says Ayrton’s international sales manager, ValèreHuart-Gyors.

“We were extremely happy with the atmosphere surrounding our booth and the excitement the new products generated,” he continues. “The lightshows in particular received a lot of compliments from the visitors, attracting new and existing clients who were delighted to discover our latest products and inspired to use our new lighting tools in ways that have not been possible before.

“Ayrton is a fast growing player on the US market where we established our place quickly with the aid of our exclusive US distributor, Morpheus Lights, who continue to ensure we are well supported in the US market.”

Full details of the new Radical Series and NandoBeam Series from Ayrton, along with video footage showing just some of the things the fixtures can do, areavailable on www.ayrton.eu

All enquiries in the US should be directed to Morpheus Lights at www.morpheuslights.com