SAN FRANCISCO, California - The Masonic has been a landmark in San Francisco
since opening in 1958 and is now operated by concert promotion company, Live
Nation. The venue recently underwent a massive renovation that included the
addition of a new concert stage, luxury VIP boxes and flexible, tiered open
floor space for both general admission and seated shows-which brought
capacity to 3,300. Among the several major enhancements unveiled, The
Masonic now features a new stage lighting system with more than 45 of
HARMAN's Martin Professional MAC Viper and MAC Aura fixtures.
Developed by San Francisco-based Impact Lighting (
www.impactsf.com), which began working with Martin Professional in 2003, the
new lighting design was tailored specifically for the flexibility of the new
space to ensure optimal lighting for every event held at the venue.

"Live Nation initially requested a state-of-the-art lighting system," said
Kim Martin, Sales and Marketing Manager, Impact Lighting. "So at the time of
the proposal we felt the challenge was to convince the client that to truly
be innovative they should move to intelligent lighting and LED fixtures."

Live Nation, however, was ready: The new operators were so impressed by the
intelligent LED system proposed by Impact Lighting that the installation
began almost immediately. The design features eight MAC Viper Profiles and
eight MAC Viper Wash lights across two 50-foot trusses (four of each fixture
per truss) above the main stage for effect lighting, backed by 16 MAC Aura
wash lights (eight per truss). Impact also installed five MAC Viper
Performances on a front stage truss along with 12 MAC Auras for front wash.
The system is DMX-controllable and programmable through the house console.

"We've been working with Martin for more than a decade," said Kim Martin.
"We have the Martin Vipers and Auras in our production rental inventory so
it made sense for us to install them at The Masonic from a fixture knowledge
and support perspective. The Vipers are phenomenal fixtures from the zoom to
the gobo selection. The optics are truly superb with a bright beam and a CMY
color mixing system that produces consistent color from lens to target."

Kim Martin said, Impact lighting has continued to rely on Martin
Professional because of its unique ability to consistently produce equipment
that sets industry standards. "You can not please everyone, but to become an
industry standard you've got to offer enough features that designers want at
a price production houses can afford," she said. "Martin has done this
incredibly well and as a result it's possible to travel around the country
and have your equipment needs fulfilled. Even for our own house-designed
productions, we may need to add inventory to complete a large event so it's
important to have a company like Martin whose gear you can find and rent at
other production houses no matter where you are."