Joining AC-ET’s specialist audio division, Dave’s primary focus will be on developing business for the Dynamic Audio Device (D.A.D.) professional audio brand, which is exclusively distributed in the UK by AC-ET and in the ROI by sister company, AC-ET Ireland.UK – A.C. Entertainment Technologies Ltd. (AC-ET) has announced the appointment of well-known industry figure, Dave Ball in a newly-created audio sales executive role, effective immediately.

The D.A.D. portfolio includes products ranging from entry level to the finest sounding point-source loudspeakers available at any price, as well as a range of complementary amplifiers and processors. The cost-effective solutions deliver exceptional performance and value for live sound reinforcement applications.

Operating out of AC-ET’s Northern sales office in Leeds, Dave will spend most of his time on the road visiting clients and carrying out product demonstrations. He will also represent AC-ET’s other key audio lines, as well as complementary services such as Tourflex Cabling custom cable assembly.

Dave has a huge amount of experience, having worked in professional audio for nearly 25 years. Previously he has held technical sales and business development roles for speaker brands and pro-audio distributors including RCF, POLAR Audio, LMC and KV2 Audio, as well as running his own PA rental business for 12 years.

Passionate about audio, Dave is a gigging musician in his spare time, so has great technical knowledge and first-hand experience using the technologies and brands he is representing.

Dave commented: “I’ve known AC-ET’s audio-visual director, Peter Butler for many years, so when he asked if I’d be interested in joining the company to help raise Dynamic Audio Device’s UK market presence, I thought it would be a really exciting opportunity to help establish this high-quality brand. Having the other excellent audio marques in my armoury that AC-ET represents as well, what isn’t there to like!”

Peter Butler added: “I’m delighted to welcome Dave to AC-ET’s audio sales division. With his wealth of knowledge and experience in the professional loudspeaker market, along with his huge passion for audio as a user himself, Dave is well placed to develop the Dynamic Audio Device brand and provide first class service to our audio customer base.”