Elation Professional’s atmospheric effects brand, Magmatic, is pleased to welcome Atmospheric FX Specialist Joey Olaerts to the Elation and Magmatic team. Olaerts will work with Elation’s R&D and sales teams to ensure that current Magmatic products meet customers’ needs, as well as conduct product research, testing, and viability studies to develop and market new atmospheric effects solutions. 

Designed, engineered and exclusively distributed by Elation, Magmatic specialty effects encompass dependable haze, fog, snow, CO2 cryogenic simulation, and UV LED lighting products that are built to last, along with a complete line of specially formulated effect fluids. Olaerts will also be overseeing Elation sister-company ADJ’s atmospheric product line. 

Olaerts is a proclaimed Halloween enthusiast and fog machine aficionado who founded Fog It Up!, a fog, haze, and snow fluid company, while in college. The company expanded over nearly a decade to include lighting and sound before being acquired by Antari Lighting and Effects. Olaerts comes to Magmatic from Antari where he worked as a sales representative while setting up their fluid production facility.