Project LA Chooses HARMAN's Martin Professional to Bring Color and Life to the Party

Project LA, located in the heart of Hollywood BLVD
in Los Angeles, installed HARMAN's Martin Professional VC-Strips to bring
excitement and energy to the dance floor. The concept of Project LA is an
interactive social experience that is all-inclusive, fun, and mesmerizing.
The VC-Strips from Martin Professional were installed in the space formerly
the home of the Roxbury, an 80's nightclub that was brought to life in the
classic movie 'A Night at the Roxbury'.

The art of reflection was important in creating the environment Project LA
wanted. "The vision for this project was to create an immersive environment
which integrated lighting and visuals with complex reflection," said Vello
Virkhaus, CEO, Designer and the creative mastermind behind visual arts
studio V Squared Labs. The layout and design of the space consisted of glass
mirrored triangles for reflection purposes with the VC-Strips for light. The
triangles were installed on the walls and onto the ceiling for a very modern
club vibe.

"The VC-Strips provided us excellent flexibility and optimal data and power
transport through the strips, reducing the number of power supply and wiring
complexity tremendously," explained Virkhaus. "This combined with the color
life calibration and excellence in manufacturing was exactly what we needed
to execute Project LA."

Achieving the goal wasn't an easy process. There were many challenges along
the way. "The most challenging thing was that upon arrival, 70% of the
triangles were destroyed from the collapse of the shipping system and a
2,000 plus mile drive rattling sharp corners into faces," said Virkhaus.
"Parts literally rolled out as the truck door opened. Our entire team,
including office staff, came to help re-wire."

Luckily, the VC-Strips managed to survive the rough transportation. "The
VC-Strips survived the most intense transport from Florida to LA in which
the packing system for our triangles collapsed," explained Virkhaus. "Very
few of the strips bent."

Project LA is very happy with the final result. Achieving their vision
didn't come without roadblocks, but they worked around it. "Overall I rate
the Martin VC-Strips an A+ on performance so far," said Virkhaus. "The
response has been very positive. We have had colleagues and clients both
sharing their enthusiasm for our design."

For more information on V Squared Labs Inc., please visit: