Claypaky, a world-renowned brand, widely recognized as the provider of choice for the professional high-end entertainment lighting market, is proud to announce the establishment of “Clay Paky Deutschland GmbH”, a dedicated local organization that will serve as the primary contact for all German customers and partners starting April 1, 2025.
This strategic move reflects Claypaky’s vision to investing in the German market, ensuring a closer connection to its customers, and delivering enhanced service and support. By creating a dedicated team in Germany, encompassing sales, marketing, product, customer support, and technical service, Claypaky aims to better meet the unique needs of the German market.
VisionTwo, the long-standing distributor of Claypaky, will continue as a privilege partner, focusing exclusively on the German theatrical market. This ensures continuity and specialized expertise for this key segment.
Marcus Graser, CEO of Claypaky, commented:
“Germany is one of our most important markets, and the establishment of Clay Paky Deutschland GmbH reflects our long-term commitment to this region. This new setup brings us closer to our customers and aligns with our strategy to drive innovation and excellence across all aspects of our business, inspired by their needs. We deeply value the contribution of VisionTwo over the years and are pleased to continue our collaboration with them in the theatrical sector.”
Massimo Bolandrina, Sales Director of Claypaky Deutschland, added:
“With the launch of Clay Paky Deutschland GmbH , we are investing in a stronger, more localized presence to meet the specific needs of our German customers. This initiative allows us to deliver faster responses, customized solutions, and an unparalleled level of service and support. We are excited to strengthen our relationships and deliver the exceptional support Claypaky is known for.”
The Claypaky Deutschland team, featuring both well-known members, and new additions, will immediately begin working on a wide range of brand and product promotion activities, including demos and roadshows across Germany. In addition, the team will showcase Claypaky’s innovative solutions at key German industry events such as Prolight+Sound in Frankfurt on 8th to 11th of April, and LEaTcon in Hamburg on 14th to 16th of October. This transition represents an exciting new chapter for Claypaky as the company continues to innovate and grow, ensuring that its clients and partners in Germany receive the highest level of service and expertise.
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